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Tuesday, March 28 • 1:15pm - 2:00pm
Podcast Marketing - Talking Cost Effectively To Your Best Customers Like a Rock Star!

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Over the last 3 years, Gallup has created 5 new podcasts channels as a way of both marketing to and communicating with our customers via a podcast. We have seen incredible success using both audio downloads and live streaming audio, as well as video via YouTube to reach thousands of new and existing customers. Most of our podcasts are done weekly and for a regional audience in the US, India, Singapore and Australia and are done at a very low cost. As of October 2016, Gallup is seeing over 20,000 monthly downloads to the audio only channels and views that exceed 35,000 on YouTube. Its a marketing channel that should not be ignored.

Doing a podcast in the enterprise has a different set of issues and challenges (Both technical and non-technical) that need to be navigated carefully. This session will include lessons on:

1. The pitch to the leadership team really matters
2. You often already have a built-in audience and they live on Facebook and why it matters
3. What it looks like when your customers engage
4. What kind of investment in equipment and resources does it take to get started
5. Why having a Social Media Manager matters
6. What will the future look like with podcasting

Speakers
avatar for Jim Collison

Jim Collison

IT Manager, Gallup
I am a Director of Talent Resourcing at Gallup’s Omaha, Nebraska office. Clifton StrengthsFinder Top 5: Arranger | WOO | Maximizer | Communication | Activator | | In my current role for Gallup, I oversee a team of intern software developers in Omaha NE as well as partner with Gallup’s Talent Resources team to recruit and retain world-class system and database administrators and software developers who support Gallup’s clients and the... Read More →



Tuesday March 28, 2017 1:15pm - 2:00pm
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