Having an intuitive UI is a top goal for every project, yet surprisingly few people have a strong understanding of what this concept really means. (A quick test: ask someone to define it. Most likely you won’t be unimpressed by their answers.)
By attending this session, you will learn what it means for a UI to be intuitive. You will learn a practical definition, the attributes required to be intuitive, and the levels of intuitiveness. Ultimately, you will learn how to help your team design UIs that are more self-explanatory and require less training and documentation—which is especially important for mobile apps.
You will see these concepts applied to a variety of real design problems. Finally, you will learn that not all UIs need to be intuitive, and when it is a good idea to have unintuitive UI—strategically rather than accidentally.
